Francesca Cockram
Marketing Goddess “#Pivottableexcitement @tquayle @Laura_B_C1 @ChatterPenguin @KateDenison @LozMakepeace” Follow me on Twitter »Fresh off the plane from Bangkok after a year globetrotting Francesca joined Chemistry in June 2010.
After trekking with the Incas in Peru, jumping out of planes and off bridges in New Zealand and getting up close and personal with tigers in Thailand Francesca has come to Chemistry looking for a new challenge.
Before setting off on her adventures Francesca worked in advertising for 5 years where highlights are said to include putting Jodie Marsh on the back end of a bus, introducing the UK to the previously unheard of J-horror films and exploring the Fox's Biscuits factory (purely for research purposes).
Francesca's role here is to develop Chemistry's branding and marketing communications and to create relevant conversation opportunities. She is responsible for website management and development, event coordinating, public relations, new product launches, social media management and for the measurement of Chemistry's marketing success.
Francesca plans to make Chemistry the most recognised and talked about consultancy business in the world!
Strength Behaviours
Creating Ideas
Making it Happen
Francesca reduces the internal or external constraints on self and others to enhance the freedom for action and the scope for initiative. E.g., redesigns jobs to allocate more responsibility to the people closest to the customer; strips away unnecessary bureaucracy. Is always a step ahead of the game, presenting and signposting information, structure and next steps before others have even got the issue of the agenda. Leaves others with a strong sense of personal control, power and organisation.
Gathering Information
Francesca searches a broad range of information from the external environment. E.g., information about new technological developments or relevant economic, political, social and demographic trends or the practices of comparable organisations or competitors. Francesca seeks both objective and subjective information. He does not engage in complex decision making without a broad, rich information search.
