Chemistry

"New product sales increased by 250%"

"Hiring Accuracy increased by 300%"

"Attrition reduced by 85% in 9 months"

There are several issues associated with our brains outstanding ability to make judgements:

There are several issues associated with our brains outstanding ability to make judgements:

Our brains are pre-determined to believe stereotypes,
 whether or not we believe these in our conscious mind.
 This means we are less able to make snap judgements
 in certain situations. The classic example here is
racial discrimination – our brain processes cues given
by a white individual differently to an individual of another race. Evidence shows we find it much more difficult to judge those from other cultures . Other elements also have effects - we are more accurate predictors when we are happy than when we are sad for example.

This leaves us open to manipulation. Jury consultants now teach defendants how to influence juries through what they wear, how they speak and gestures. Attractive defendants are perceived as more credible and dodge jail more often.

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