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Psycho Bite Size - The hierarchy of needs
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13
Jun
Maslow was one of the first psychologists to study human motivations from the perspective of an individual. His work in the 1950s pulled together research from a number ofstudies and sources into what he referred to as a hierarchy of needs.
These needs work from the bottom up and once one need is satisfied, a person willstrive for the next level. This serves as a useful model to understand humanbehaviour and has been used in a number of institutions including the British army.




